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Programmatic Advertising
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71	Branding vs. Performance Marketing Programmatic Buying started with Open Real Time Bidding: providing Publishers the best way to market unsold inventory and allowing advertisers to improve on Performance KPI’s against Add to Reading List Source URL: www.deltaprojects.com Language: English - Date: 2015-01-08 06:28:45 Internet marketing Design Internet Compensation Advertising Program optimization Brand Marketing
72	The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects’ observation on programmatic trading in Norway today. Starting with online display media in real time bidding (RTB), prog Add to Reading List Source URL: www.deltaprojects.com Language: English - Date: 2015-01-08 06:26:56 Marketing Real Time Bidding Online advertising Premium Rich Media Television advertisement Ad exchange Trading room Business Internet Advertising
73	PROGRAMMATIC IN 2015: 3 Resolutions for Brands WRITTEN BY Bob Arnold Add to Reading List Source URL: think.storage.googleapis.com Language: English - Date: 2015-01-28 14:51:21 Advertising Marketing Communication Internet marketing Viewable Impression Brand Online advertising TalkTalk Group Communication design Graphic design Design
74	Programmatic Trading: an improvement over Manual Buying? Automating the media buying process did not only made it more efficient, less labor-intensive and more transparent - but it also introduced a lot of new features l Add to Reading List Source URL: www.deltaprojects.com Language: English - Date: 2015-01-08 06:28:55 Compensation Real Time Bidding Cost per mille Media buying Advertising network Algorithmic trading Advertising Internet Marketing
75	Programmatic for brands Do’s and Don’ts More and more brands are going programmatic, and rightly so. Advertising is about reaching the right person at the right time, and programmatic buying facilitate this immensely Add to Reading List Source URL: www.deltaprojects.com Language: English - Date: 2015-02-25 05:00:22 Business Internet Advertising Brand Spam Store brand Marketing Communication design Graphic design
76	Programmatic campaign with customised audience targeting boosts brand impact for bwin nugg.ad, La Place Media and Cadreon pave the way for Programmatic Branding Add to Reading List Source URL: nugg.ad Language: English - Date: 2014-06-06 09:01:56 Graphic design Business Entertainment Predictive behavioral targeting Bwin.Party Digital Entertainment Behavioral targeting Targeting Brand Audience measurement Advertising Marketing Communication design
77	IAB Europe Programmatic Market Sizing IAB Europe and IHS Technology, September 2014 Online will become biggest advertising medium by 2018 Add to Reading List Source URL: www.iabeurope.eu Language: English - Date: 2014-09-11 07:10:02
78	Julyeurope Programmatic Trading An IAB Europe White Paper Add to Reading List Source URL: iabulgaria.bg Language: English - Date: 2014-08-04 04:20:54 Real Time Bidding Media buying Mobile advertising ADTECH Advertising Internet Marketing
79	PROGRAMMATIC PLAYBOOK 2015 Contents The Programmatic Lowdown 4 Programmatic in 2015: 3 Resolutions for Brands Add to Reading List Source URL: www.iabaustralia.com.au Language: English - Date: 2015-03-08 23:56:58 Marketing Ad exchange Advertising network DoubleClick Viewable Impression Online advertising Ad serving Advertising Internet Business
80	Programmatic: The Evolution of Media Buying The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental Add to Reading List Source URL: think.storage.googleapis.com Language: English - Date: 2014-09-25 13:20:11 DoubleClick Media buying Advertising Business Marketing

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